I BELIEVE IN YOU
by JOY Bomb London (Aka artist Amy Broch)
An art installation spreading JOY, LOVE and positive vibes to all.
Dates
2021 - 2024
Location
Vinyls: The Vaults, Railway Approach, London Bridge Station, SE1
For London Bridge Station and the surrounding area, artist Amy Broch created a changing series of Feel-Good artworks to help restore hope and revive optimism, with the ethos of creating joy bombs, an artistic equivalent to photo bombing.
Commissioned by Team London Bridge to boost the moral of local residents and commuters, the station and streets became alive with large scale window vinyls and uplifting messages stencilled on pedestrian walkways and pavements throughout the London Bridge area.
Images of JOY Bomb mascots with brightly coloured fun embellished backdrops, holding signs containing uplifting quotes and messages - aim to lift passers by spirits and inject their day with energy, humour and positivity.
Joy Bomb mascots also delivered personal messages of love and appreciation to the homes of people nominated by their friends or family - recipients were Joy Bombed!
Artist Amy Broch says:
“My artwork aims to provide a therapeutic release for people, each and every day is important, and I would like to make people feel as happy, loved and appreciated as possible - I build my joy bombs with the aim of filling people’s hearts with tiny joy drops”.
"As a way to lift someone’s spirits, sometimes all it takes is a few positive quotes or words of encouragement to immediately turn someone’s day around. Whether it’s your lifelong best friend or a stranger you pass on the street, taking a moment to deliver a positive message can have a long-lasting effect on the well-being of both individuals".
JOY Bomb London creates site-specific interactive installations that transform ordinary spaces into mini-worlds – playful explosions of sunny, squishy, furry, rainbow-filled delights. The artist draws from childhood nostalgia, pop culture and the irreverent contents of her shimmering, candy-coated brain. Her work provides opportunities to explore, connect and laugh.
JOY Bomb London’s creative mission is to celebrate FUN for FUN’s sake and to make memorable moments happy ones.